Steam Spy took a wider look in its own excellent Summer Sale analysis, examining at the entire universe of discounted games during the sale.
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It's these "featured" games that we're most interested in for this analysis. These are the titles that were presented front and center when users logged in to the Steam store during the Summer Sale, and they tended to get covered widely in sometimes breathless press coverage and forum threads.
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For most casual consumers, the Steam Summer Sale instead begins and ends with the discounts featured on the front page of the store: the 300 or so games that were promoted as part of the regular Daily Deals, Flash Deals, and Monster Deals. With the vast majority of those games, though, you'd only notice the discount if you were specifically looking for that game through a search, wishlist notification, or some other deep browsing of Steam's catalog. According to price trackers, nearly 4,400 of the over 5,700 games listed on Steam saw a price reduction during the 11 days of this year's sale (June 11 through 21). After all, practically every developer on Steam these days tries to jump on the sale bandwagon with some sort of self-imposed discount during the event. What do we mean by "sale"?įurther Reading Steam teases plan to allow developers to create their own salesTo start, we should clarify what games we're looking at specifically when we talk about games "featured" in the Steam Summer Sale. However, it was a bit of a shocker that larger discounts didn't always correlate with larger sales increases, and the reduced sale prices often meant games brought in seemingly less overall revenue during the sale period. Unsurprisingly, we found games that received featured placement during the 11 days of this year's Steam Summer Sale generally saw a sizable increase in sales compared to the pre-sale period. But just how much of a sales improvement can a developer expect by being featured as part of one of these sales? That's the latest question we set out to answer using data from the Steam Gauge project, which estimates game sales based on a random sample of public user profiles. One thing that many people have pointed out before is that in order to make sales like these worth your while, wait for the games you want to either feature with the Daily Deals or the Flash Sales.Īn interesting quirk we’ve noticed about the Steam web page is that, depending on which hemisphere you are, the page will flip accordingly to either read Spring “Sale 2013” or “Autumn Sale 2013”.Further Reading Introducing Steam Gauge: Ars reveals Steam’s most popular gamesSince late 2009, Steam's regular platform-wide sales have been a major attention grabber for the downloadable game service, causing gamers to hide their wallets and developers to (presumably) see massive bumps in the sales of their work. All Daily Deals titles on sale today include the following:ĭark Souls: Prepare to Die Edition for US$5 (80% off)ĭungeons and Dragons: Baldur’s Gate Enhanced Edition for US$8 (60% off)ĭon’t know the drill? The general sales will be in place until the end of the promotion while Daily Deals last for one to two days and Flash Sales change every 8 hours.
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Starting on 27 November all the way though to 3 December, we’ve already seen saucy deals like Dead Island for only US$5 and The Walking Dead for nearly US$6.